ALBERT BARTLETT RAISES OVER £182,000 FOR SPORT RELIEF 2018
Albert Bartlett managed to raise nearly £183,000 for Sport Relief following a seven-week campaign.
As an official partner of Sport Relief 2018, Albert Bartlett joined in to coach the nation to do more to help themselves and others. The company donated five pence for every promotional bag of Rooster potatoes sold, and offered seven family activity breaks to be won – one every week from early February.
Shoppers entered a prize draw to get the family active on one of the amazing breaks. The prizes included surfing in Cornwall, tennis coaching in Suffolk, white water rafting in Perthshire and canoeing in the Lake District and more.
The campaigns were designed to encourage its consumers to donate to Sport Relief – from downloading the Sport Relief App and walking steps each day, getting its own staff fully involved with sports activities, amplifying social media campaigns through to offering exciting Money Can’t Buy competition to its shoppers.
Albert Bartlett created a number of sporting initiatives such as a clay pigeon shoot, static bike challenge and sponsored walk in Westwick; static bike challenge in Boston; sponsored walk and static bike challenge in Airdrie plus three staff cycled coast to coast in Scotland.
An amount of £175k of it is from the on-pack and the other £7k is money that was raised from staff activity recently.
Albert Bartlett Brand Ambassadors Michelin star chef Michel Roux jr, champion jockey AP McCoy, ITV healthy eating cook Sally Bee, Olympian Glen Smith and ITV fitness guru Maxine Jones all supported and starred a series of short films which were rolled out on social media.
Michael Jarvis, head of marketing said: “It’s for a great cause and we’re really pleased with how much we raised.”