We've matched the sizzling taste of the UK's favourite potato brand to the sizzling sounds of James Brown's classic, "Papa's Got a Brand New Bag" in our advertising campaign. We've created some fun recipes – and moves – with our father and daughter dream team, which we hope you'll be inspired to try at home with our recyclable bags. It's part of our commitment at Albert Bartlett to reduce our environmental impact; our 2kg bags use 20% less plastic than before and can be recycled with shopping bags at larger stores. The plastic we’re saving in a year would make enough bags to stretch by road and ferry from Edinburgh to Milan!
So get in the swing, grab a brand new bag... and do the Albert Bartlett.